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Research Proposal

Research Proposal

To:  Miss Moore           

From:            Jonathan Adebanjo

Date:            15/10/2012

Subject: Research Proposal

Proposed Research Topic:

Ident Research

Purposes:

To develop a suitable effective ident which suits Film 4’s Corporate Identity and is appealing to their target viewers, it should also fit their current channel theme and mood. 

Background

This will involve deep research into the channels identity, theme and the techniques used in most of Film 4's  current idents, and also what appeals to the target audience and how it will effect the mood to the next film / program on the program schedule.

Scope:

I will invest a lot of time into collecting information on what techniques are use in their idents, I will also be looking at the current themes invested into their idents, I will be looking at what times the audience peaks and how the idents are related to this information; seeing which ones relate to idents shown in the day to the idents shown in the night if there is a difference. I will also show how the idents relate to the shows on next, I will conduct research in questionnaires on at least 20-30 people from the ages 15-60 as film4 aims at these ages, I will conduct interviews on 10 separate people from these ages groups. To find out more about my target audience and what would make a good all round ident that will fit the corporate of Film 4.

Method: 

I will ask the interviewee about what they watch and when they watch it , soon after I will ask them about TIME they usually watch film 4, and WHAT type of film is on during this time, and this help me amass an all round view of what the majority that watch Film 4 have in common to finding similar points of what may affect the corporate identity of Film 4, and how it will help me improve the ident concept thus far. I would have to be close to Film 4's Theme and recurring mood they try to inflict on the audience during they're older idents.

Timetable:

Prepare proposal by    1/2/13   

Complete fieldwork by     20/3/13

Complete analysis by      10/3/13

Give presentation on      
Complete final report by      10/5/13

Limitations:

When creating this Ident , I wont be able to use CGI effects and big actions , I wont to control the weather also so that could change the theme my Ident has. I will be planning to use basic effects to set moods that may effect the audience so that they'll know a slight overview on the next program / film. in this i will be limited to the broadness of the ident also, meaning i cant try a various amount of effects , i would only be able to use 1 or 2 similar effects that work well together so that there  isn't much going for the audiences.

References

[List all references cited that are not on the course reading list]

	Merit	Distinction
Unit 3	Explain the nature and purposes of research in the creative media industries with detailed examples and with generally correct use of subject terminology	Comprehensively explain the nature and purposes of research in the creative media industries with elucidated examples and consistently using subject terminology correctly

Semiotics Analysis

SEMIOTICS ANALYSIS

This Poster Is for troll Hunter, The Typography seems old and warn out, but the letters are blocky and easy to read, giving it that old militant feel. Almost like its meant to be on a Warning sign. The Small 'jam-packed' van is obviously heading towards this tall tumbling creature so big that you can only see a percentage of its body , This shows the contrast of something so small (the van) hunting something so big. The setting seems to be in a barren wasteland, this makes most think of like an adventure line ' as the sun rises the hunters set out to hunt a troll' this gives that nostalgic story tale feel.  The Troll looks very old from what can be seen so it seems as if the troll is offensive against the hunters. It means The troll hunters are in for a very big journey that could go either way: could end in tragedy or victory against great ancient creatures of the earth. Troll Hunters seems to also promotes its weird black comedy and individuality as film in the quotes on the poster like "deliriously Entertaining" or "A true one off".

Ident Analysis

 Ident Analysis

An Ident is a Channel Identifying themselves in a short clip similar to a commercial like before a program begins or after a program has stopped informing the viewer  on whats on after the break. Idents usually say what is on next, or tell the viewer about upcoming information.  The idents goal is to keep the viewers informed on what the next show is and so that they know its going to start. And for the audience to instantly recognize what channel their watching and gets them more familiar with the channels logo and what they are about.

Film 4 Ident

This Ident is from Film 4 and it shows a business mans feet jumping into a puddle as soon the business man entire foot touches the puddle the screen splits into 4 sections showing the feet jumping into the puddle at different slow tempos and angles/ sections. You can tell this ident is related to film 4 as when the business mans feet hits the puddle , the screen is splits into 4 sections divided by the 4 from the film 4 logo  as the four gradually splits up the screens it becomes more visible as a 4 and as the logo the film caligraphy is located inside of the four, as in the original logo, The ident takes a dramatic slow down so that information is said over whats happening in the background. Film 4 is aimed at film fanatics of all ages so that it has a wide target market. The ident is very simple and seems to resemble some sort of drama or supsense relating to the film on next. The Camera's are aimed at 4 very different angles and these angles focus on different parts of action/ scenes happening. The sounds that are heard are very deep light music that slighty fades out when the mans foot hits the ground. The colours are very similar so there isnt much colour range between the man and the water and the curb. 

FX ident

This FX ident Shows Red rectangles reenacting a crime scene  from the gun shots to the dead body. The red rectangles resemble the Fx logo just without the fX logo calligraphy and symbol. The Fx ident is unique because it uses its own logo to display a type of show they show on the channel this also makes the ident interesting to viewers flicking through channels that want to watch something different. Fx's target market is mostly older people so it focus alot on criminology and comedy, This ident shows criminology in the making by showing what seems to be gun shots in the wall then making the shape of a body surrounded by red rectangles which are based on Fx's it shows this. The Fx idents usually involve CGI since its so fluent. The scenery is dull colour-wise but the red from the fx logo stands out since it is such a bright and advances than all the colours on screen. The sounds that are heard during the ident are just the gun shot and the man dropping to the floor , the FX logo takes over the screen once it is all finished.

Sky Atlantic Ident

This Sky atlantic Ident takes place in aparment windows peering into different peoples Private lives all the drama , action and weirdness that happens behind close doors. This relates to the shows that Sky Atlantic time show on its channel by the drama and nostalgic scenes from across an apartment building as Sky Atlantic show programs from America, That are usually deep and have lot of deepness and story to them. Sky Atlantic seem to aim at An Older category since its only drama and deep programs with some sort of meaning or moral, The ident is a basic no animated ident , and the scenes it flickers mustve been filmed at different times to create the final ident, at the end of the ident the information about whats next on is told exactly at the same time the logo appears. The colours on each scene in the apartment are drastically different but all shown in the same nostalgic tone. The sounds that are heard during this change for each scene to match the scene , as the scenes change, the music fades out at a quick tempo for the next scene allocated music type. 

Unit 32 LO2 - Rebranding Case Study

                             Virgin 1 re-branding to Channel one

This Virgin 1 Ident, shows the devil mascot drinking tea and reading the paper in some sort of café. 

BSkyB bought Virgin1, because a lot of viewers watched Virgin 1 and BskyB must’ve seen an opportunity to get more viewers and shares from sky. The entertainment channel was as part of a £160m deal to buy a group of Virgin Media Television channels, including Virgin 1.  Virgin 1 became Channel One to keep the same sort of feel as Virgin 1, just more elegant. It also inherited the schedule with minor tweaks so that people would still see channel one as Virgin 1, that led to propel the channel to the grow in the past couple years, however, after some time (it was less than three months!) bskyb removed Channel one as it wasn’t Virgin 1 and customers may have wanted more virgin 1 based products.

As you can see  the virgin one logo was slow developed into the end product of Channel One , Channel kept the bright red from virgin one as it looks more familiar that way , On the word ‘One’ The used lower cased letters all made and joined together by a red wire ,  however channel is very plain and is in grey writing, the word ‘ One’ in channel One is very distinctive  making it easily noticed by target viewers.

This is Channel one’s ident, it has the red used to made to make the ‘one’ in logo, going through different objects, slightly elegant in design but maybe this was to made to show that channel One isn’t Virgin 1, but wants to remain similar.

Channel One was a television channel that was once Virgin 1 when it was operated by Virgin Media Television and then operated and owned by BSkyB. The channel first appeared on 1 October 2007 on Freeview, Virgin Media and Sky. The channel broadcast lasted 24/7 on cable, satellite and Freeview and also had its sub one hour + channel; Channel One +1, broadcast on cable and satellite.

BSkyB took hold of the channel on 4 June 2010 and rebranded it to be Channel One. But, 15 September 2010, BSkyB announced that it would close Channel One and its sibling Channels. Channel One's Freeview space and was used to launch Challenge in its place. Channel One was closed on 1 February 2011. But before all of this it was heard that in the summer of 2007 that Virgin Media Television was to launch the new channel. The network had already expressed their interest in running a general entertainment channel to correspond with the relaunch on Telewest to Virgin Media. At first, the company stated that all of their other channels, would still run as normal, but this was changed because of ftn’s time slot.
Discuss why Channel One was taken off air.

                                    

Corporate Identity Theory

CORPORATE IDENTITY THEORY

In This essay I will talking about corporate identity theory and how companies and businesses, I will be looking into a channel called Nickelodeon and how they use this to keep originality and brand their products, this also makes it easier for the company to be more easily recognisable by their audience, the purpose of the essay is to show how businesses and companies use corporate identity theory. To make them more noticed by their target market and to increase market share.

 Corporate identity theory is what the company brand stands for and their business objective. Most companies usually use things to aesthetically pleasing signs and symbols such as logos. To make their company distinguishable and so that it appeals to their target market to help their market share increase. They also use jingles. They do this because all Companies do not want to be confused with similar companies with similar objectives, so to make sure they have certain guides to follow,  so that companies don’t use exactly the same symbols and jingles.  They use a ‘package of tools’ called the Company Identity Manual.  This helps the company by showing ways of keeping visual stability of brands and helps their target market to be able to identify the brand across all platforms and making them more easily distinctive to their target market.

A channel such as NICKELODEON have an audience of kids and their families, so they do countless amounts of research of kids and their families to constantly improve their moral ethics and company culture to increase their market share. They have a national online panel of nearly 2,000 kids and families, used to maintain a stability with their audience, as Nickelodeon have a goal of making a positive impact on UK family life, Nickelodeon have different  sub channels  catering to a seperate focus, like Nickelodeon focus on pure acted comedy’s and mysteries  , so targeting to older children around 14+ and, NickToons focus on animations , catering for older ages groups such as 10 and above , However NickJr  also does mostly animations but catered for children in preschool , this shows the certain platforms Nickelodeon are focusing on ; the range of kids in a typical Family in the UK. To Make Nickelodeon distinguishable from other channels like Disney Channel and Cartoon network anThat share a similar business objective they use a perceptible logo, made of words in Calligraphy 

In corporate design companies use this to make original logos made to brand and make themselves recognisable to the public and distinctive from other companies, many companies use a lot variations because if 2 companies shared the same logo, it would be hard to tell the difference between them. This picture shows the old Nickelodeon logo against the new one. The old logo is a splat with words ‘Nickelodeon’ in the middle of this splat, the splat is a variant of orange as orange is neutral colour and doesn’t refer to any sex orientation, because this colour appeals to both girls and boys also the brightness will appeal more to children. The typography of nickelodeon in the splat is a child friendly typographic so its very chunky and simple, making it easier to read. I find this logo very childish and think it symbolises play. The new logo is different as it is not in a orange splat, but the typography is variant of orange still keeping the neutral sex colour scheme. The typography is still chunky but more rounded around the edges as its all in lower case, the ‘I’ is slightly connected as if its dripping off against gravity, Nickelodeon still use both symbols as they both have positive effects on the audience, also they both stand out because of their variants of orange.  Their typography also catches the eye of those familiar with it. On the channel nickelodeon put their logo on screen at the bottom right at all times on the screen so then the audience always know they what watching, the logo isn’t transparent like on some channels this is because some people may not be able to see the logo.

Unit 32 LO2 Channel Logo Analysis

                                                                        Channel Logos

 The Discovery Channel use a plain font  but in the ‘D’ there is a small scale version of the world showing that theyre is more to discover ,  the font colour is black, but is changed on discovery channels black backgrounds,.

Film 4 have letters and numbers incorporated into their logo and they only use the colours  red and white , the calligraphy is very modern and simple so that it is easy to read, the 4is very large and is around the font and the film is inside sitting in the 4’s groove.  The focus is film and the logo is very sophisticated.

Sky Atlantic have a very similar logo to the traditional Sky logo , the difference is that the traditional sky logo is now a deeper blue in a white box, on the right is the Atlantic , which is in a different colour arrangement , also the atlantic is in large capitals so that it stands out more than the sky logo; the sky logo is well known, alos the reason for a a deep blue associates to the atlantic sea, and that all the programs on the atalntic are from America.

Nickelodeon have a very bold and bright logo this is so that it stands towards the audience. The orange of the logo is very bright this makes it noticeable and it is a neutral coloyur colour so it doesn’t appeal to speific sex. The font is very bold and rounded so that it is easier to read.

Sky has a very simplistic ,modern font style and the colours are usually changed to the channels spefications. They change the colours to fit the mood of the channel. Sky has a custom font made for only them. The colours of the skys other channels always contain blue. 

Unit 32 LO2 - Logo Development and Justification

  Logo Development (3)

Original

I changed the font of the 4 to a more block like font ,because  I wanted to see if it would appeal more to the target audience. 

I got rid of most of the background as it Is more apparent that is more original

I made this logo less apparent to see what sort of effect it would make on air.

Unit 32 LO2 - Logo Development and Justification

Logo Development Part 2

original

In this Logo I changed the font colour of film from white to blue , I did this because I wanted it to contrast against the other logos.

In This logo I have moved the film font inside of the white four and changed the colour of four to black, I did this because I wanted it to be similar to the current film 4 logo.

In this Logo I changed the font colour of four from white to black , I did this because I wanted Film to stand out from four and the background.

Unit 32 LO2 - Logo Development and Justification

Logo Development part 1 of 3 

Original Logo 

In this Logo I changed the colour of the 4 , so that it is more similar to the original channel logo and identity.

In this logo I changed the colour of fil , so that it has more variety of tones in it.

In this logo I moved the circle to ‘m’ and ‘4’ , I also switched the colour arrangement in the text, I did this because I wanted the logo to be more transparent, on air.

Logo Designs

Unit 32 LO2 - Final Logo and Evaluation

                     Final Logo & Evaluation 

I have chosen this as my final logo because it fits into the film 4 style and works very against red and / or black \ or white backgrounds in which the logo variations work in. In this logo I changed the background into red tones so that it would be redder and slightly transparent so that it is slightly transparent on air, I did this so that it would fit into the film 4 requirements , and would appeal to the target audience. I chose 8bit wonder nominal because it’s very retro and blocky making it easier to read. I put the 4 above the film so that its distinctive to those who know of film 4, and they don’t know of film 4 the watcher would be intrigued, the background resembles that of an old classic film countdown, which is authentic to those that are older or like older films in the audience, the audience of film 4 is very ranged but at different times film4 show different things.

History of Idents

                          1953

when Abram Games was commissioned to design an on-air image, probably hastened by the imminent arrival of commercial competition. Games, who designed the logo for the Festival of Britain in 1951, created the logo nicknamed the 'Bat's wings' logo, an elegant and rather ethereal image which captured the spirit of the times. In reality, it was an elaborate mechanical brass contraption, with a tiny spinning globe in its centre – for BBC Scotland, the spot in the middle was replaced by a lion.

 The channel's most famous emblem, the globe, appeared in its first guise on 30 September 1963. The first such ident featured the continuity announcer speaking the words 'This is BBC Television' over a spinning globe while a BBC TV caption would appear. 

The first colour pictures in the UK were broadcast by BBC2 in 1967 when it covered Wimbledon, to be followed by BBC1 in 1969. Then BBC 1 introduced the first version of the now famous 'mirror globe' – a rotating globe with a flat globe as visual behind it. The inclusion of the word 'colour' in the station ident could be

viewed as a subtle reminder to the vast majority of the rest of the viewers still watching in black and white to buy a colour TV set. This BBC 1 colour globe was frequently seen in Monty Python's Flying Circus, which featured spoof continuity announcements.

In the 1990s, Martin Lambie-Nairn's company took over responsibility for the BBC's idents, having already worked on the re-branding of BBC News. And so a new look was unveiled for BBC 1 in February 1991 just before Going Live!. It was a version of the traditional globe, but with a much more distinctive use of the numeral '1'.

 Later in the 1990s, the BBC decided a revision of the wider corporate identity was needed, as the current slanting logo did not work very effectively on screen – so the sides were straightened from their idisyncratic 17.5 degree slant, the colour flashes were removed, and the typeface was rendered into Gill Sans.

There is a neat symmetry here, as Eric Gill who created this original typeface was also the key sculptor for the BBC on the original Broadcasting House project in 1932, so once again, the past is echoed and yet freshly reinvented.

Following on from the mother brand revision, the entire suite of BBC Radio logos were re-designed in the next decade, to make them both distinct and coherently joined up as one family.