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Research Proposal

Research Proposal

To:  Miss Moore           

From:            Jonathan Adebanjo

Date:            15/10/2012

Subject: Research Proposal

Proposed Research Topic:

Ident Research

Purposes:

To develop a suitable effective ident which suits Film 4’s Corporate Identity and is appealing to their target viewers, it should also fit their current channel theme and mood. 

Background

This will involve deep research into the channels identity, theme and the techniques used in most of Film 4's  current idents, and also what appeals to the target audience and how it will effect the mood to the next film / program on the program schedule.

Scope:

I will invest a lot of time into collecting information on what techniques are use in their idents, I will also be looking at the current themes invested into their idents, I will be looking at what times the audience peaks and how the idents are related to this information; seeing which ones relate to idents shown in the day to the idents shown in the night if there is a difference. I will also show how the idents relate to the shows on next, I will conduct research in questionnaires on at least 20-30 people from the ages 15-60 as film4 aims at these ages, I will conduct interviews on 10 separate people from these ages groups. To find out more about my target audience and what would make a good all round ident that will fit the corporate of Film 4.

Method: 

I will ask the interviewee about what they watch and when they watch it , soon after I will ask them about TIME they usually watch film 4, and WHAT type of film is on during this time, and this help me amass an all round view of what the majority that watch Film 4 have in common to finding similar points of what may affect the corporate identity of Film 4, and how it will help me improve the ident concept thus far. I would have to be close to Film 4's Theme and recurring mood they try to inflict on the audience during they're older idents.

Timetable:

Prepare proposal by    1/2/13   

Complete fieldwork by     20/3/13

Complete analysis by      10/3/13

Give presentation on      
Complete final report by      10/5/13

Limitations:

When creating this Ident , I wont be able to use CGI effects and big actions , I wont to control the weather also so that could change the theme my Ident has. I will be planning to use basic effects to set moods that may effect the audience so that they'll know a slight overview on the next program / film. in this i will be limited to the broadness of the ident also, meaning i cant try a various amount of effects , i would only be able to use 1 or 2 similar effects that work well together so that there  isn't much going for the audiences.

References

[List all references cited that are not on the course reading list]

	Merit	Distinction
Unit 3	Explain the nature and purposes of research in the creative media industries with detailed examples and with generally correct use of subject terminology	Comprehensively explain the nature and purposes of research in the creative media industries with elucidated examples and consistently using subject terminology correctly

Corporate Identity Theory

CORPORATE IDENTITY THEORY

In This essay I will talking about corporate identity theory and how companies and businesses, I will be looking into a channel called Nickelodeon and how they use this to keep originality and brand their products, this also makes it easier for the company to be more easily recognisable by their audience, the purpose of the essay is to show how businesses and companies use corporate identity theory. To make them more noticed by their target market and to increase market share.

 Corporate identity theory is what the company brand stands for and their business objective. Most companies usually use things to aesthetically pleasing signs and symbols such as logos. To make their company distinguishable and so that it appeals to their target market to help their market share increase. They also use jingles. They do this because all Companies do not want to be confused with similar companies with similar objectives, so to make sure they have certain guides to follow,  so that companies don’t use exactly the same symbols and jingles.  They use a ‘package of tools’ called the Company Identity Manual.  This helps the company by showing ways of keeping visual stability of brands and helps their target market to be able to identify the brand across all platforms and making them more easily distinctive to their target market.

A channel such as NICKELODEON have an audience of kids and their families, so they do countless amounts of research of kids and their families to constantly improve their moral ethics and company culture to increase their market share. They have a national online panel of nearly 2,000 kids and families, used to maintain a stability with their audience, as Nickelodeon have a goal of making a positive impact on UK family life, Nickelodeon have different  sub channels  catering to a seperate focus, like Nickelodeon focus on pure acted comedy’s and mysteries  , so targeting to older children around 14+ and, NickToons focus on animations , catering for older ages groups such as 10 and above , However NickJr  also does mostly animations but catered for children in preschool , this shows the certain platforms Nickelodeon are focusing on ; the range of kids in a typical Family in the UK. To Make Nickelodeon distinguishable from other channels like Disney Channel and Cartoon network anThat share a similar business objective they use a perceptible logo, made of words in Calligraphy 

In corporate design companies use this to make original logos made to brand and make themselves recognisable to the public and distinctive from other companies, many companies use a lot variations because if 2 companies shared the same logo, it would be hard to tell the difference between them. This picture shows the old Nickelodeon logo against the new one. The old logo is a splat with words ‘Nickelodeon’ in the middle of this splat, the splat is a variant of orange as orange is neutral colour and doesn’t refer to any sex orientation, because this colour appeals to both girls and boys also the brightness will appeal more to children. The typography of nickelodeon in the splat is a child friendly typographic so its very chunky and simple, making it easier to read. I find this logo very childish and think it symbolises play. The new logo is different as it is not in a orange splat, but the typography is variant of orange still keeping the neutral sex colour scheme. The typography is still chunky but more rounded around the edges as its all in lower case, the ‘I’ is slightly connected as if its dripping off against gravity, Nickelodeon still use both symbols as they both have positive effects on the audience, also they both stand out because of their variants of orange.  Their typography also catches the eye of those familiar with it. On the channel nickelodeon put their logo on screen at the bottom right at all times on the screen so then the audience always know they what watching, the logo isn’t transparent like on some channels this is because some people may not be able to see the logo.

History of Idents

                          1953

when Abram Games was commissioned to design an on-air image, probably hastened by the imminent arrival of commercial competition. Games, who designed the logo for the Festival of Britain in 1951, created the logo nicknamed the 'Bat's wings' logo, an elegant and rather ethereal image which captured the spirit of the times. In reality, it was an elaborate mechanical brass contraption, with a tiny spinning globe in its centre – for BBC Scotland, the spot in the middle was replaced by a lion.

 The channel's most famous emblem, the globe, appeared in its first guise on 30 September 1963. The first such ident featured the continuity announcer speaking the words 'This is BBC Television' over a spinning globe while a BBC TV caption would appear. 

The first colour pictures in the UK were broadcast by BBC2 in 1967 when it covered Wimbledon, to be followed by BBC1 in 1969. Then BBC 1 introduced the first version of the now famous 'mirror globe' – a rotating globe with a flat globe as visual behind it. The inclusion of the word 'colour' in the station ident could be

viewed as a subtle reminder to the vast majority of the rest of the viewers still watching in black and white to buy a colour TV set. This BBC 1 colour globe was frequently seen in Monty Python's Flying Circus, which featured spoof continuity announcements.

In the 1990s, Martin Lambie-Nairn's company took over responsibility for the BBC's idents, having already worked on the re-branding of BBC News. And so a new look was unveiled for BBC 1 in February 1991 just before Going Live!. It was a version of the traditional globe, but with a much more distinctive use of the numeral '1'.

 Later in the 1990s, the BBC decided a revision of the wider corporate identity was needed, as the current slanting logo did not work very effectively on screen – so the sides were straightened from their idisyncratic 17.5 degree slant, the colour flashes were removed, and the typeface was rendered into Gill Sans.

There is a neat symmetry here, as Eric Gill who created this original typeface was also the key sculptor for the BBC on the original Broadcasting House project in 1932, so once again, the past is echoed and yet freshly reinvented.

Following on from the mother brand revision, the entire suite of BBC Radio logos were re-designed in the next decade, to make them both distinct and coherently joined up as one family.