Analysis Of Movement

Analysis Of Movement

Near enough all animated adverts will contain a variety of shots. These shots are used to create final animated advert. The different type of shot can determine the mood of your advert for example if an advert consist of a close up shot on someone's face which appears to be unhappy then this would show that the advert is going to fairly sad or emotional rather then if the person was smiling or laughing which would then show the mood of the advert is happy. This shows that you have to make sure you use the correct shot for your advert so that you have the correct mood.

In our case we decided to incorporate stop motion text in order to make the viewer think with a carefully complex question to get you thinking and obviously incorporate whiteboard stop motion as well. 

This is a screenshot of the first part of the animation. The quality isn't that good on here but what it is, is that it has been drawn by pencil many times and put into a really fast clip the the font looks like it is alive. The movement worked really well and i am very happy with the outcome of the effect.

This is a screenshot of the Whiteboard animation clip. Now it isn't the best drawing but because there was animal parts from different animals it was hard to put them all together and look normal. Basically how we made it look like it was moving was by drawing a line and following on the whiteboard marker many of times and taking a photo before we moved on which in the final edit it looks really good because the lines are drawing themselves.