-It was professional
-The theme in the Pitch matched our concepts therefore strengthening what we talked out in out pitch
-It had lots of information to back it up
- It was very colourful and interesting
- Creativity was shown in a pure manner
- Research was backed up
EBI
- Could've been more interactive with crowd
- Spoke more about about the other ideas we thought of
- Made us more interactive with crowd
Justifacation Of Idea
We have thought of many ideas for a advert.
Our original idea was the use whiteboard, We researched some whiteboard videos and the effect of it looked very eye catching. From this we got the idea to use whiteboard of a hunter shooting a bullet and it going into a animal such as a elephant, the clip would follow the bullet till it hit the elephant.
We soon realized that this idea was very hard to do and would take a hell of a lot of time to complete so we had to change it. This Justified by all the information collected in our pitch based on what WWF do and try to stop.
Our secondary idea is to use card style stop motion. The layout of the scene will be like a pokemon fighting scene with the health bar and two characters fighting. Although there is a twist to it, one of the characters will be a endangered animal and the other one will be a hunter. We are going to show the hunter capturing the animal and defeating it. Nobody will want the hunter to win but because we want to get the message across that this is wrong we are going to show it until the endangered animals health runs out and is captured.
We are going to draw the characters on and change it for 6-8 different pictures so when its all played in one go it will be a nice rhythm. We are going to do this with 4 different scenes.
We soon realized that this idea was very hard to do and would take a hell of a lot of time to complete so we had to change it. This Justified by all the information collected in our pitch based on what WWF do and try to stop.
Our secondary idea is to use card style stop motion. The layout of the scene will be like a pokemon fighting scene with the health bar and two characters fighting. Although there is a twist to it, one of the characters will be a endangered animal and the other one will be a hunter. We are going to show the hunter capturing the animal and defeating it. Nobody will want the hunter to win but because we want to get the message across that this is wrong we are going to show it until the endangered animals health runs out and is captured.
We are going to draw the characters on and change it for 6-8 different pictures so when its all played in one go it will be a nice rhythm. We are going to do this with 4 different scenes.
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