Target Audience Research

Target Audience Research

We have handed out a questionnaire to the public in the street for them to fill out and hand back to us so we can get information about what people want to see in our advert. The results are as followed;

• What stop motion is your favorite that you would like to see in a advert?

Clay (13),      Lego (8),        White board (22),          Card (7)

• What kind of genre would you like to see in a animal charity advert that would get across to you?

Graphical (25),        Information (3),        Artistic (12),       Emotional    (10)

• What is your favorite animal?

Elephant (15),        Lion (17),         Rhino (4),         Panda (14)

• What is the worse form of animal abuse? 

Hunting (22),         Capturing (11),       Fighting (6)     Poaching( 7) 

• Would you rather see a charity advert about animals or humans?

Animals (40)         Humans (10) 

From this research i have gathered information that my target audience would like to see a whiteboard animation animation presenting the in depth detail on animal abuse to the wild for instance elephants, lions etc. They think the worst form of animal abuse is hunting so judging by the information we have received we are going to develop on this and keep it in mind what our target audience wants to see in a charity advert.