Proposal
for
an Advert
KM Recordings
Prepared by
Miss K Moore
KM Recordings
6th January 2013
Client
MTV
Proposal
Idea
In our series of three idents they are all the same but with different locations for each one. It starts with a London location that relates to the target audience, the being a skatepark, Shopping mall and Football pitch. We are going to use a green screen and spray our logo onto green paper and once the logo has been sprayed we are going to put this onto the clips of the locations so it looks like we are actually there spraying the scene with the logo.
Purpose
We want to bring the audience something new and exciting to look at, something that is different from all of the other idents used in the current business. We also want to relate to the corporate identity and target audience as much as we can so we are going to incorporate spray paints because it catches the eye and is what the younger generation look at and take interest in.
Key Content
The ident will be 10 seconds long, which give the audience enough time to take in the corporate identity of the channel. They will know exactly whats going on in the ident and it will impress them and interest them. The key content is spraying the MTV logo in scenes that the younger generation actually go to in their spare time and where their hobbies lay.
Target Audience
Our ident is aimed at the younger generations between 16-34. If you were to show a young adult a piece of Antoni Gaudi art work then they wouldn't be interested in it unless they had a creative aspiration whereas if you showed them a piece of work by Banksy then they would be amazed and interested and want to look at it. So incorporating Banksy style of graffiti and urban art into our ident it will attract the audience of this age.
Justification
This ident will be successful because it relates to the target audience as best as possible. Intended to ages between 16-34 they will not dislike this ident because it is classed as a urban younger cool style of ident and involves urban street art and also locations of much interest to the audience. You're more likely to watch a ident that is of a location that is part of your hobby rather than somewhere where you don't like or don't ever enjoy gong to. Also the same relates to the spray paints, you aren't going to want to watch a artist paint a detailed paint portrait you would rather watch something more hip and young and urban that relates o your interest, I say this on behalf of my age group of 17.
This ident will be successful because it relates to the target audience as best as possible. Intended to ages between 16-34 they will not dislike this ident because it is classed as a urban younger cool style of ident and involves urban street art and also locations of much interest to the audience. You're more likely to watch a ident that is of a location that is part of your hobby rather than somewhere where you don't like or don't ever enjoy gong to. Also the same relates to the spray paints, you aren't going to want to watch a artist paint a detailed paint portrait you would rather watch something more hip and young and urban that relates o your interest, I say this on behalf of my age group of 17.
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