Ident Analysis

 Ident Analysis

An Ident is a Channel Identifying themselves in a short clip similar to a commercial like before a program begins or after a program has stopped informing the viewer  on whats on after the break. Idents usually say what is on next, or tell the viewer about upcoming information.  The idents goal is to keep the viewers informed on what the next show is and so that they know its going to start. And for the audience to instantly recognize what channel their watching and gets them more familiar with the channels logo and what they are about.

Film 4 Ident

This Ident is from Film 4 and it shows a business mans feet jumping into a puddle as soon the business man entire foot touches the puddle the screen splits into 4 sections showing the feet jumping into the puddle at different slow tempos and angles/ sections. You can tell this ident is related to film 4 as when the business mans feet hits the puddle , the screen is splits into 4 sections divided by the 4 from the film 4 logo  as the four gradually splits up the screens it becomes more visible as a 4 and as the logo the film caligraphy is located inside of the four, as in the original logo, The ident takes a dramatic slow down so that information is said over whats happening in the background. Film 4 is aimed at film fanatics of all ages so that it has a wide target market. The ident is very simple and seems to resemble some sort of drama or supsense relating to the film on next. The Camera's are aimed at 4 very different angles and these angles focus on different parts of action/ scenes happening. The sounds that are heard are very deep light music that slighty fades out when the mans foot hits the ground. The colours are very similar so there isnt much colour range between the man and the water and the curb. 

FX ident

This FX ident Shows Red rectangles reenacting a crime scene  from the gun shots to the dead body. The red rectangles resemble the Fx logo just without the fX logo calligraphy and symbol. The Fx ident is unique because it uses its own logo to display a type of show they show on the channel this also makes the ident interesting to viewers flicking through channels that want to watch something different. Fx's target market is mostly older people so it focus alot on criminology and comedy, This ident shows criminology in the making by showing what seems to be gun shots in the wall then making the shape of a body surrounded by red rectangles which are based on Fx's it shows this. The Fx idents usually involve CGI since its so fluent. The scenery is dull colour-wise but the red from the fx logo stands out since it is such a bright and advances than all the colours on screen. The sounds that are heard during the ident are just the gun shot and the man dropping to the floor , the FX logo takes over the screen once it is all finished.

Sky Atlantic Ident

This Sky atlantic Ident takes place in aparment windows peering into different peoples Private lives all the drama , action and weirdness that happens behind close doors. This relates to the shows that Sky Atlantic time show on its channel by the drama and nostalgic scenes from across an apartment building as Sky Atlantic show programs from America, That are usually deep and have lot of deepness and story to them. Sky Atlantic seem to aim at An Older category since its only drama and deep programs with some sort of meaning or moral, The ident is a basic no animated ident , and the scenes it flickers mustve been filmed at different times to create the final ident, at the end of the ident the information about whats next on is told exactly at the same time the logo appears. The colours on each scene in the apartment are drastically different but all shown in the same nostalgic tone. The sounds that are heard during this change for each scene to match the scene , as the scenes change, the music fades out at a quick tempo for the next scene allocated music type.