Unit 32 LO2 Channel Logo Analysis

                                                                        Channel Logos

 The Discovery Channel use a plain font  but in the ‘D’ there is a small scale version of the world showing that theyre is more to discover ,  the font colour is black, but is changed on discovery channels black backgrounds,.

Film 4 have letters and numbers incorporated into their logo and they only use the colours  red and white , the calligraphy is very modern and simple so that it is easy to read, the 4is very large and is around the font and the film is inside sitting in the 4’s groove.  The focus is film and the logo is very sophisticated.

Sky Atlantic have a very similar logo to the traditional Sky logo , the difference is that the traditional sky logo is now a deeper blue in a white box, on the right is the Atlantic , which is in a different colour arrangement , also the atlantic is in large capitals so that it stands out more than the sky logo; the sky logo is well known, alos the reason for a a deep blue associates to the atlantic sea, and that all the programs on the atalntic are from America.

Nickelodeon have a very bold and bright logo this is so that it stands towards the audience. The orange of the logo is very bright this makes it noticeable and it is a neutral coloyur colour so it doesn’t appeal to speific sex. The font is very bold and rounded so that it is easier to read.

Sky has a very simplistic ,modern font style and the colours are usually changed to the channels spefications. They change the colours to fit the mood of the channel. Sky has a custom font made for only them. The colours of the skys other channels always contain blue.