Justification Of Chosen Idea

This is the chosen idea that we have decided to proceed in and use as our project. We chose this idea because it incorporates MTV's target audience in it relating to them. As a student i know that Graffiti is a interest or catches the eye of many young people so it would be ideal for the target audience. We also want to bring something new to idents and include something that hasn't been produced before thats why we want to use this idea. We have changed the plan a little bit though, instead of spraying onto a wall or acrylic in from of a wall, we have decided to film the clips of locations around London that relate to the target audience e.g. skateparks, shopping centres etc. Once we have the film clips we have decided to record us spraying the MTV logo onto a green screen so therefore if there are any mistakes we can just rip of the green paper and lay a new one down to spray on. Also we chose to do this because if we done it outside there is a risk of the paint flying with the wind and not actually going onto the paper with detail. Whereas in a confined room the spray would be perfect and go straight forward onto the sheet of paper and then we will cut the green out of the paper and put our clip of London in the background. The editing will be difficult but it can and will be produced to a professional standard. This Ident represent all of what MTV music has to offer to its audience and its fun which also promotes individuality yet being close to those which are not like you : Collaborating with all those around you