Justification Of Chosen Idea

This is the chosen idea that we have decided to proceed in and use as our project. We chose this idea because it incorporates MTV's target audience in it relating to them. As a student i know that Graffiti is a interest or catches the eye of many young people so it would be ideal for the target audience. We also want to bring something new to idents and include something that hasn't been produced before thats why we want to use this idea. We have changed the plan a little bit though, instead of spraying onto a wall or acrylic in from of a wall, we have decided to film the clips of locations around London that relate to the target audience e.g. skateparks, shopping centres etc. Once we have the film clips we have decided to record us spraying the MTV logo onto a green screen so therefore if there are any mistakes we can just rip of the green paper and lay a new one down to spray on. Also we chose to do this because if we done it outside there is a risk of the paint flying with the wind and not actually going onto the paper with detail. Whereas in a confined room the spray would be perfect and go straight forward onto the sheet of paper and then we will cut the green out of the paper and put our clip of London in the background. The editing will be difficult but it can and will be produced to a professional standard. This Ident represent all of what MTV music has to offer to its audience and its fun which also promotes individuality yet being close to those which are not like you : Collaborating with all those around you

Ideas Mindmap

Ideas Mindmap

Pencil troubles

We are going to do the life of a pencil. We are going to do a voice over of a stapler giving a pen a interview about the stress and things it goes through daily. 

e.g. pens get chewed, thrown, snapped, the ink blows up inside, half of it breaks, get puts through johns ear, gets disowned by the owner, borrowed and touched by loads of people, sharpened, led breaks, treated like rubbish

we will do it in the style of a charitable cause, like creature comforts but we are asking people to donate money to save the pencils. 

we will act like shops that sells pencils are like concentration camp

interview lots of different style pencils and the characteristics they convey 

Whilst the pencils are being interviewed we will show clips of pencils getting damaged etc whilst the speaking is going on. 

The pencils will be expressing their feelings to a stapler because staplers will resemble power and not a object that gets abused. 

1. dramatic music playing whilst we play a clip of a pencil getting bullied (like a charity advert) macklemore otherside remix
2. Starts with a pencil sitting down getting interviewed by a stapler 
3. whilst pencil is getting interviewed talking about situations a clip of them situations will be played but the voice over will still be able to be heard
4. after the interview we will end the movie off with a foundation set up to 'save the pencils' that people can donate to by ringing the number on the screen 

Subjects to talk about 

How ronnie got his scars Which then has a group of clips to go with it which ;leads to the end where the Stapler begins to cry from what Ronnie (pencil) has been through.