Expansion of concept to suite
James L & Jonathan A
BBC's concept is based on a circle. In all of their indents they have a circular motion for example the bikes going round in a circle. They do this because its representing their headquarters which is a circle so corporate identity comes into it.
However our idea of expansion of concept to suite will be to spray our new MTV logo onto famous landmarks around the world. I will do this because if my logo is on a famous landmark it will go global and not just in one country as well as i want everyone in the world to feel welcome and to view my channel.
This fits the target audience because of the spray painting, the target audience for MTV is 16-34 and people in that criteria would be interested in and want to look at because spray painting isn't easy and is classed as urban street art so its stereotypically 'cool.' I also done this because i wanted it to be known worldwide i think that if i spray these famous locations it appeals to all the the world within the age group so it wouldn't just be viewed in a few countries it would be viewed in many.
I would get the MTV logo onto these buildings by recording the buildings first for a brief 15seconds and then i would record me spraying the logo onto a green screen so i could just place the logo in front of the footage of the building and it would look like i was actually spraying onto it.
Which gives MTV a wider of who it reaches to going over language barriers and turning the logo into a universal art piece so many people will know of it even if they dont like it.












