Target Audience Research

Target Audience Research

We have handed out a questionnaire to the public in the street for them to fill out and hand back to us so we can get information about what people want to see in our advert. The results are as followed;

• What stop motion is your favorite that you would like to see in a advert?

Clay (13),      Lego (8),        White board (22),          Card (7)

• What kind of genre would you like to see in a animal charity advert that would get across to you?

Graphical (25),        Information (3),        Artistic (12),       Emotional    (10)

• What is your favorite animal?

Elephant (15),        Lion (17),         Rhino (4),         Panda (14)

• What is the worse form of animal abuse? 

Hunting (22),         Capturing (11),       Fighting (6)     Poaching( 7) 

• Would you rather see a charity advert about animals or humans?

Animals (40)         Humans (10) 

From this research i have gathered information that my target audience would like to see a whiteboard animation animation presenting the in depth detail on animal abuse to the wild for instance elephants, lions etc. They think the worst form of animal abuse is hunting so judging by the information we have received we are going to develop on this and keep it in mind what our target audience wants to see in a charity advert. 

Stop motion animation guide

Proposal

Proposal

for

an Advert

KM Recordings

Prepared by

Miss K Moore

KM Recordings

km@rws.uk.net

6^th January 2013

Client

MTV

  

Proposal

Idea

In our series of three idents they are all the same but with different locations for each one. It starts with a London location that relates to the target audience, the being a skatepark, Shopping mall and Football pitch. We are going to use a green screen and spray our logo onto green paper and once the logo has been sprayed we are going to put this onto the clips of the locations so it looks like we are actually there spraying the scene with the logo.

Purpose

We want to bring the audience something new and exciting to look at, something that is different from all of the other idents used in the current business. We also want to relate to the corporate identity and target audience as much as we can so we are going to incorporate spray paints because it catches the eye and is what the younger generation look at and take interest in. 

Key Content

The ident will be 10 seconds long, which give the audience enough time to take in the corporate identity of the channel. They will know exactly whats going on in the ident and it will impress them and interest them. The key content is spraying the MTV logo in scenes that the younger generation actually go to in their spare time and where their hobbies lay.  

Target Audience

Our ident is aimed at the younger generations between 16-34. If you were to show a young adult a piece of Antoni Gaudi art work then they wouldn't be interested in it unless they had a creative aspiration whereas if you showed them a piece of work by Banksy then they would be amazed and interested and want to look at it. So incorporating Banksy style of graffiti and urban art into our ident it will attract the audience of this age. 

Justification

This ident will be successful because it relates to the target audience as best as possible. Intended to ages between 16-34 they will not dislike this ident because it is classed as a urban younger cool style of ident and involves urban street art and also locations of much interest to the audience. You're more likely to watch a ident that is of a location that is part of your hobby rather than somewhere where you don't like or don't ever enjoy gong to. Also the same relates to the spray paints, you aren't going to want to watch a artist paint a detailed paint portrait you would rather watch something more hip and young and urban that relates o your interest, I say this on behalf of my age group of 17. 

Self Assessment of PowerPoint and client feedback

EBI: 
"You looked more interested and acted more professional."
"If Jon put more effort in because we thought that James was in love with the idea."
"The video clears shows that your idea had been done before."
"If you showed more enthusiasm towards your idea."

WWW:
"Good presentation, nice logo."
"James' enthusiasm for the idea and it made me want to know more."
"It was interesting and appealed to me."
"I got a good understanding of your ident. I liked that you gave background on MTV before hand."

I thought that our powerpoint was at a acceptable level but i think we should have planned our performance before hand and that Jon presented himself with more enthusiasm because a few times we halted because we didn't know who was saying the next part. The look of the presentation was very good i think as it was neatly aligned and everything was in the right place. We match the color of the powerpoint to MTV so it linked with the corporate identity

Crew Roles

Director: Jonathan Adebanjo 

Definition: A film director is a person who directs the making of a film. Generally, a film director controls a film's artistic and dramatic aspects, and visualizes the script while guiding the technical crew and actors in the fulfillment of that vision.

Producer: James Leader 

Definition: Film producers prepare and then supervise the making of a film before presenting the product to a financing entity or a film distributor. They might be employed by a film studio or be independent, yet either way they helm the creative people as well as the accounting personnel

Cinematographer : Jonathan Adebanjo 

Definition: A cinematographer (usually credited with the title director of photography, or DP) is the chief over the camera and lighting crews working on a film, and responsible for achieving artistic and technical decisions related to the image. 

Editor: James Leader 

Definition: A person who is in charge of and determines the final content of a text, particularly a newspaper or magazine and film.

Assistant Camera : James Leader 

Definition: A assistant helps the cinematographer chief over the camera and lighting crews working on a film, and responsible for achieving artistic and technical decisions related to the image. 

Art Director: James Leader 

Definition: Art director is the title for a variety of similar job functions in theatre, advertising, marketing, publishing, film and television, the Internet, and video games. 

Ident design & Purpose

iconography & Conventions

                           Drama                                 

                     Pulp Fiction                                            

Pulp fiction is a non canon about 5 Different stories with different main characters happening in the same area , however all these characters are incorporated into the other story lines. 

you can tell the mise-en-scene from this is drama. It seems to focus on this characters facial expression which seems to be a negative one. The shadows on his face adds to this as it gives it more of a darker feeling as if he is about to doing something bad. The location is placed inside of a bar as if he's waiting for someone.

In this shot the character seems to be relaxed showing that throughout the film there isn't constant hostility, backing up that its drama.

The use of camera shot in this back up that it is a drama because of how the character on the left is forward and close to camera, however the character on the right is far back and is holding a bat and looking into the back of the character on the left and seems to ready to assault him.

                        City Of God                                  

 

City of God is based around true story filled with Crime & Drama produced in 2002, showing the growth of organized crime in the suburbs of Rio de Janeiro. Most was actual residents from the favelas in the film.

This scene takes place in a shanty house in the favelas, As it is a Brazilian shanty household, you can tell this from the background with the picture of jesus and lots of items scattered around the small place. showing a romantic scene between 2 young characters, slightly showing how fast they live their lives in  a lace they are bound to die. this incorporates drama because they're age and what they are planning to do.

this shot is in the streets in the favela, this character is trying to get away from other characters however gets stuck between the police and a gang, you can tell this from the shanty streets and the crowd that is unfocused in front of the character however his face shows more distress at behind him. This shows drama because of situations opposed at this moment of time to this character which he wants nothing to do with.

These two shots are from a scene which take place down back alleys of the favelas where a child must kill a younger child to join a gang, In the first screenshot you can see a very young child experiencing alot of pain from being shot, his clothing shows that he is just another child that grew in the favela filled with poverty and depravation.

In this shot there is a boy surrounded by older boys that seem to be being pushed into killing this child and joining the gang. you can tell by there clothing they all come this poverty filled favela and are ready to do whatever to survive but, this young boy doesn't seem ready for that. The emotions on the older boys face is saying something like 'Do it' however this boys face has a harsh uncertainty about going through with being the first he's actually held a gun. This reflects the drama happening in the film and what these go through and have to do to survive.

                psychological                         

Fight Club 

Fight is a film made in 1999 about 2 men, one a soap maker and the other being man who works in a white collar job, who form a fight club and joined by various men who want to recreationally.

This scene shows a man that seems to be going insane due to the effect of the antagonist, mise en scene in this scene shows he is currently in a work place bending to conformity however his mind seems to be going mad. This backs up the film as a psychological  as it focuses on the mind and what is happening around the character and how it affects him.  

  This scene is where the protagonist and the antagonist are on the phone and the antagonist (right) is saying things to the protagonist and also being the alter ego to the protagonist they both have entirely different however the antagonist is corrupting the protagonist somehow being able to change him. The angle on how the antagonist is by the protagonist is speaking to his straight and hes taking everything in.

In This shot the protagonist seems to be messed from fighting and is very weak from how he's sitting he seems to be dazed, this shows the change in the character during the course of the film from a straight edged man to a crazy messed up man. 

The conventions in the film back up the psychological change in the film as in the beginning he seems to be bending to conformity but after some time he changes into a culprit who does what he wants how he wants when he wants.