Unit 32 LO2 - Logo Development and Justification

Logo Development Part 2

original

In this Logo I changed the font colour of film from white to blue , I did this because I wanted it to contrast against the other logos.

In This logo I have moved the film font inside of the white four and changed the colour of four to black, I did this because I wanted it to be similar to the current film 4 logo.

In this Logo I changed the font colour of four from white to black , I did this because I wanted Film to stand out from four and the background.

Unit 32 LO2 - Logo Development and Justification

Logo Development part 1 of 3 

Original Logo 

In this Logo I changed the colour of the 4 , so that it is more similar to the original channel logo and identity.

In this logo I changed the colour of fil , so that it has more variety of tones in it.

In this logo I moved the circle to ‘m’ and ‘4’ , I also switched the colour arrangement in the text, I did this because I wanted the logo to be more transparent, on air.

Logo Designs

Unit 32 LO2 - Final Logo and Evaluation

                     Final Logo & Evaluation 

I have chosen this as my final logo because it fits into the film 4 style and works very against red and / or black \ or white backgrounds in which the logo variations work in. In this logo I changed the background into red tones so that it would be redder and slightly transparent so that it is slightly transparent on air, I did this so that it would fit into the film 4 requirements , and would appeal to the target audience. I chose 8bit wonder nominal because it’s very retro and blocky making it easier to read. I put the 4 above the film so that its distinctive to those who know of film 4, and they don’t know of film 4 the watcher would be intrigued, the background resembles that of an old classic film countdown, which is authentic to those that are older or like older films in the audience, the audience of film 4 is very ranged but at different times film4 show different things.

History of Idents

                          1953

when Abram Games was commissioned to design an on-air image, probably hastened by the imminent arrival of commercial competition. Games, who designed the logo for the Festival of Britain in 1951, created the logo nicknamed the 'Bat's wings' logo, an elegant and rather ethereal image which captured the spirit of the times. In reality, it was an elaborate mechanical brass contraption, with a tiny spinning globe in its centre – for BBC Scotland, the spot in the middle was replaced by a lion.

 The channel's most famous emblem, the globe, appeared in its first guise on 30 September 1963. The first such ident featured the continuity announcer speaking the words 'This is BBC Television' over a spinning globe while a BBC TV caption would appear. 

The first colour pictures in the UK were broadcast by BBC2 in 1967 when it covered Wimbledon, to be followed by BBC1 in 1969. Then BBC 1 introduced the first version of the now famous 'mirror globe' – a rotating globe with a flat globe as visual behind it. The inclusion of the word 'colour' in the station ident could be

viewed as a subtle reminder to the vast majority of the rest of the viewers still watching in black and white to buy a colour TV set. This BBC 1 colour globe was frequently seen in Monty Python's Flying Circus, which featured spoof continuity announcements.

In the 1990s, Martin Lambie-Nairn's company took over responsibility for the BBC's idents, having already worked on the re-branding of BBC News. And so a new look was unveiled for BBC 1 in February 1991 just before Going Live!. It was a version of the traditional globe, but with a much more distinctive use of the numeral '1'.

 Later in the 1990s, the BBC decided a revision of the wider corporate identity was needed, as the current slanting logo did not work very effectively on screen – so the sides were straightened from their idisyncratic 17.5 degree slant, the colour flashes were removed, and the typeface was rendered into Gill Sans.

There is a neat symmetry here, as Eric Gill who created this original typeface was also the key sculptor for the BBC on the original Broadcasting House project in 1932, so once again, the past is echoed and yet freshly reinvented.

Following on from the mother brand revision, the entire suite of BBC Radio logos were re-designed in the next decade, to make them both distinct and coherently joined up as one family.

Typography

battle Royale

Battle Royale

Mise-en-scene

BATTLE ROYALE

Battle royale takes place in an alternate timeline from ours, and japan is known as  a police state ; the republic of Greater asia. From time to time, fifty randomly selected classes of secondary school students are forced to take arms against one another until only one student in each class remains. The program was created, supposedly, as a form of military research, though the outcome of each battle is publicized on local television. A character discovers that the program is not an experiment at all, but a means of terrorizing the population. In theory, after seeing such atrocities, the people will become paranoid and divided, preventing an organized rebellion. I will be doing the first scene in which a winner is brought out.

The first thing the viewers see is a helicopter hovering from above ,and notice the branches and grey skies above,  the helicopter immediately a viewer will see that seems to be set on an abandoned island , and that something bad has happened , as grey gives off a smothering effect. After this you see reporters and camera men moving through the scenery ,they are wearing bright coloured blazers and blouses, and some are carrying camera’s , notepads   this also says that whatever happens is big and of great importance to the public. You then see military men rush to stop them. This shows that they are to stop them from coming near something , for their own safety. This also shows whatever was happening was controlled by the authorities , After  this you see a military edition jeep emerging from a compound in the deserted island. A group of men are on top of the vehicle and in the middle is a girl sitting in the middle , this also shows that the girl deeply dangerous and the military are trying to keep her away from the reporters.

  

This image shows the girl covered in blood in a school uniform holding  blood soaked doll,  in the army edition jeep  surrounded by all these militant men. This shows that the is girl is obviously at the centre of all the attention and her smile and blood is deeply worrying . she begins to laugh and the creen starts flashing white and back to the image of this laughing girl , I think it means that she was involved in a sinister plot , This first scene only gives you a small idea about whats exactly happening on this island.