Unit 32 LO2 Channel Logo Analysis

                                                                        Channel Logos

 The Discovery Channel use a plain font  but in the ‘D’ there is a small scale version of the world showing that theyre is more to discover ,  the font colour is black, but is changed on discovery channels black backgrounds,.

Film 4 have letters and numbers incorporated into their logo and they only use the colours  red and white , the calligraphy is very modern and simple so that it is easy to read, the 4is very large and is around the font and the film is inside sitting in the 4’s groove.  The focus is film and the logo is very sophisticated.

Sky Atlantic have a very similar logo to the traditional Sky logo , the difference is that the traditional sky logo is now a deeper blue in a white box, on the right is the Atlantic , which is in a different colour arrangement , also the atlantic is in large capitals so that it stands out more than the sky logo; the sky logo is well known, alos the reason for a a deep blue associates to the atlantic sea, and that all the programs on the atalntic are from America.

Nickelodeon have a very bold and bright logo this is so that it stands towards the audience. The orange of the logo is very bright this makes it noticeable and it is a neutral coloyur colour so it doesn’t appeal to speific sex. The font is very bold and rounded so that it is easier to read.

Sky has a very simplistic ,modern font style and the colours are usually changed to the channels spefications. They change the colours to fit the mood of the channel. Sky has a custom font made for only them. The colours of the skys other channels always contain blue. 

Unit 32 LO2 - Logo Development and Justification

  Logo Development (3)

Original

I changed the font of the 4 to a more block like font ,because  I wanted to see if it would appeal more to the target audience. 

I got rid of most of the background as it Is more apparent that is more original

I made this logo less apparent to see what sort of effect it would make on air.

Unit 32 LO2 - Logo Development and Justification

Logo Development Part 2

original

In this Logo I changed the font colour of film from white to blue , I did this because I wanted it to contrast against the other logos.

In This logo I have moved the film font inside of the white four and changed the colour of four to black, I did this because I wanted it to be similar to the current film 4 logo.

In this Logo I changed the font colour of four from white to black , I did this because I wanted Film to stand out from four and the background.

Unit 32 LO2 - Logo Development and Justification

Logo Development part 1 of 3 

Original Logo 

In this Logo I changed the colour of the 4 , so that it is more similar to the original channel logo and identity.

In this logo I changed the colour of fil , so that it has more variety of tones in it.

In this logo I moved the circle to ‘m’ and ‘4’ , I also switched the colour arrangement in the text, I did this because I wanted the logo to be more transparent, on air.

Logo Designs

Unit 32 LO2 - Final Logo and Evaluation

                     Final Logo & Evaluation 

I have chosen this as my final logo because it fits into the film 4 style and works very against red and / or black \ or white backgrounds in which the logo variations work in. In this logo I changed the background into red tones so that it would be redder and slightly transparent so that it is slightly transparent on air, I did this so that it would fit into the film 4 requirements , and would appeal to the target audience. I chose 8bit wonder nominal because it’s very retro and blocky making it easier to read. I put the 4 above the film so that its distinctive to those who know of film 4, and they don’t know of film 4 the watcher would be intrigued, the background resembles that of an old classic film countdown, which is authentic to those that are older or like older films in the audience, the audience of film 4 is very ranged but at different times film4 show different things.

History of Idents

                          1953

when Abram Games was commissioned to design an on-air image, probably hastened by the imminent arrival of commercial competition. Games, who designed the logo for the Festival of Britain in 1951, created the logo nicknamed the 'Bat's wings' logo, an elegant and rather ethereal image which captured the spirit of the times. In reality, it was an elaborate mechanical brass contraption, with a tiny spinning globe in its centre – for BBC Scotland, the spot in the middle was replaced by a lion.

 The channel's most famous emblem, the globe, appeared in its first guise on 30 September 1963. The first such ident featured the continuity announcer speaking the words 'This is BBC Television' over a spinning globe while a BBC TV caption would appear. 

The first colour pictures in the UK were broadcast by BBC2 in 1967 when it covered Wimbledon, to be followed by BBC1 in 1969. Then BBC 1 introduced the first version of the now famous 'mirror globe' – a rotating globe with a flat globe as visual behind it. The inclusion of the word 'colour' in the station ident could be

viewed as a subtle reminder to the vast majority of the rest of the viewers still watching in black and white to buy a colour TV set. This BBC 1 colour globe was frequently seen in Monty Python's Flying Circus, which featured spoof continuity announcements.

In the 1990s, Martin Lambie-Nairn's company took over responsibility for the BBC's idents, having already worked on the re-branding of BBC News. And so a new look was unveiled for BBC 1 in February 1991 just before Going Live!. It was a version of the traditional globe, but with a much more distinctive use of the numeral '1'.

 Later in the 1990s, the BBC decided a revision of the wider corporate identity was needed, as the current slanting logo did not work very effectively on screen – so the sides were straightened from their idisyncratic 17.5 degree slant, the colour flashes were removed, and the typeface was rendered into Gill Sans.

There is a neat symmetry here, as Eric Gill who created this original typeface was also the key sculptor for the BBC on the original Broadcasting House project in 1932, so once again, the past is echoed and yet freshly reinvented.

Following on from the mother brand revision, the entire suite of BBC Radio logos were re-designed in the next decade, to make them both distinct and coherently joined up as one family.