Wednesday, 14 November 2012

Legal & Risk assessment


This is the hazard assesment for TOTAL WIPEOUT 
HAZARD CHECKLIST


Tick


Tick


Tick
1
Access/egress blocked/restricted
RED
18
Hazardous substances: chemicals/dust/
fumes/poisons/asbestos/battery acid etc./
waste disposal
Orange
35
Scenic/set materials - not fire retardant/
toxicity tested
Red
2
Alcoholic drinks/hospitality
Yellow
19
Heat/cold, extreme weather climate
Orange
36
Scenery manual handling difficulties
Red
3
Animals/insects (wild, performing etc.)
Orange
20
Heavy loads on studio floor/rostra
Red
37
Scenic materials: glass/polystyrene
Orange
4
Any special prop, tool etc., under the direct control of the presenter, artist etc.
Orange
21
L.P.G./bottled gases
Red
38
Smoking on set/studio
Yellow
5
Audience safety/public/crowds/violence/
civil unrest
Orange
22
Lasers/other bright lights/strobes
Orange
39
Special ‘flying’/technical rigs
Red
6
Compressed gas/cryogenics/low temperature
Orange
23
Lifting equipment, e.g. forklift
LOLER
Red
40
Special needs/children/elderly/disabled
Yellow
7
Confined space/ tanks/mines/caves/
tunnels
red
24
Live electrical equipment
red
41
Special visual effects: rain/snow/fire/
smoke/steam/dry ice/heat
orange
8
Derelict buildings/dangerous structures/
isolation of services/waste control
red
25
Machinery proximity
red
42
Scenery/props storage on premises
red
9
Diving operations
orange
26
Night operations
red
43
Stunts/dangerous activities/hazardous props
red
10
Explosives, pyrotechnics, fireworks
yellow
27
Noise/high sound levels
red
44
Technocrane/camera cables/camera
movement/special cable runs/scanners
orange
11
Falling objects
yellow
28
Portable tools above 110v
orange
45
Vehicles/motorcycles/speed
orange
12
Fatigue/long hours/physical exertion/stress
red
29
Practical flame/fires/flambeaux
yellow
46
Water/proximity to water/tanks
red
13
Fire Prevention/Evacuation Procedures
red
30
Radiation - sources/equipment etc.
yellow
47
Weapons/knives/firearms
yellow
14
First Aid/Medical Requirements
red
31
Recording/shooting outside of LWT studios/OBs/PSC
red
48
Work at height: zip-up/ladders/talascope etc.
red
15
Flammable materials: painting/spraying
needed
red
32
Risk of infection
orange
49
Working on grid/ ‘truss’ etc.
orange
16
Flying/aircraft/balloons/parachutes
Yellow
33
Scaffolds/rostra/decking/platforms/
practical staircase/walkways on set
Red
50
Working/storage under seating
yellow
17
Freelance crews, scenic ops
yellow
34
Scenery/flats over 12 ft x 10 ft/non-standard shape/centre of gravity.  Flown from grid
Red
51
Other
Red

Friday, 26 October 2012

Style Guide









Research Proposal


Research Proposal


To:  Miss Moore           
From:            Jonathan Adebanjo
Date:            15/10/2012
Subject: Research Proposal


Proposed Research Topic:
Ident Research
Purposes:
To develop a suitable effective ident which suits Film 4’s Corporate Identity and is appealing to their target viewers, it should also fit their current channel theme and mood. 


Background
This will involve deep research into the channels identity, theme and the techniques used in most of Film 4's  current idents, and also what appeals to the target audience and how it will effect the mood to the next film / program on the program schedule.
Scope:

I will invest a lot of time into collecting information on what techniques are use in their idents, I will also be looking at the current themes invested into their idents, I will be looking at what times the audience peaks and how the idents are related to this information; seeing which ones relate to idents shown in the day to the idents shown in the night if there is a difference. I will also show how the idents relate to the shows on next, I will conduct research in questionnaires on at least 20-30 people from the ages 15-60 as film4 aims at these ages, I will conduct interviews on 10 separate people from these ages groups. To find out more about my target audience and what would make a good all round ident that will fit the corporate of Film 4.

Method: 

I will ask the interviewee about what they watch and when they watch it , soon after I will ask them about TIME they usually watch film 4, and WHAT type of film is on during this time, and this help me amass an all round view of what the majority that watch Film 4 have in common to finding similar points of what may affect the corporate identity of Film 4, and how it will help me improve the ident concept thus far. I would have to be close to Film 4's Theme and recurring mood they try to inflict on the audience during they're older idents.

Timetable:
Prepare proposal by    1/2/13   
Complete fieldwork by     20/3/13
Complete analysis by      10/3/13
Give presentation on      
Complete final report by      10/5/13

Limitations:
When creating this Ident , I wont be able to use CGI effects and big actions , I wont to control the weather also so that could change the theme my Ident has. I will be planning to use basic effects to set moods that may effect the audience so that they'll know a slight overview on the next program / film. in this i will be limited to the broadness of the ident also, meaning i cant try a various amount of effects , i would only be able to use 1 or 2 similar effects that work well together so that there  isn't much going for the audiences.


References

[List all references cited that are not on the course reading list]


Merit
Distinction
Unit 3
Explain the nature and purposes of research in the creative media industries with detailed examples and with generally correct use of subject terminology
Comprehensively explain the nature and purposes of research in the creative media industries with elucidated examples and consistently using subject terminology correctly

Saturday, 20 October 2012

Semiotics Analysis


SEMIOTICS ANALYSIS




This Poster Is for troll Hunter, The Typography seems old and warn out, but the letters are blocky and easy to read, giving it that old militant feel. Almost like its meant to be on a Warning sign. The Small 'jam-packed' van is obviously heading towards this tall tumbling creature so big that you can only see a percentage of its body , This shows the contrast of something so small (the van) hunting something so big. The setting seems to be in a barren wasteland, this makes most think of like an adventure line ' as the sun rises the hunters set out to hunt a troll' this gives that nostalgic story tale feel.  The Troll looks very old from what can be seen so it seems as if the troll is offensive against the hunters. It means The troll hunters are in for a very big journey that could go either way: could end in tragedy or victory against great ancient creatures of the earth. Troll Hunters seems to also promotes its weird black comedy and individuality as film in the quotes on the poster like "deliriously Entertaining" or "A true one off".


Monday, 15 October 2012

Ident Analysis



 Ident Analysis


An Ident is a Channel Identifying themselves in a short clip similar to a commercial like before a program begins or after a program has stopped informing the viewer  on whats on after the break. Idents usually say what is on next, or tell the viewer about upcoming information.  The idents goal is to keep the viewers informed on what the next show is and so that they know its going to start. And for the audience to instantly recognize what channel their watching and gets them more familiar with the channels logo and what they are about.




This Ident is from Film 4 and it shows a business mans feet jumping into a puddle as soon the business man entire foot touches the puddle the screen splits into 4 sections showing the feet jumping into the puddle at different slow tempos and angles/ sections. You can tell this ident is related to film 4 as when the business mans feet hits the puddle , the screen is splits into 4 sections divided by the 4 from the film 4 logo  as the four gradually splits up the screens it becomes more visible as a 4 and as the logo the film caligraphy is located inside of the four, as in the original logo, The ident takes a dramatic slow down so that information is said over whats happening in the background. Film 4 is aimed at film fanatics of all ages so that it has a wide target market. The ident is very simple and seems to resemble some sort of drama or supsense relating to the film on next. The Camera's are aimed at 4 very different angles and these angles focus on different parts of action/ scenes happening. The sounds that are heard are very deep light music that slighty fades out when the mans foot hits the ground. The colours are very similar so there isnt much colour range between the man and the water and the curb. 
This FX ident Shows Red rectangles reenacting a crime scene  from the gun shots to the dead body. The red rectangles resemble the Fx logo just without the fX logo calligraphy and symbol. The Fx ident is unique because it uses its own logo to display a type of show they show on the channel this also makes the ident interesting to viewers flicking through channels that want to watch something different. Fx's target market is mostly older people so it focus alot on criminology and comedy, This ident shows criminology in the making by showing what seems to be gun shots in the wall then making the shape of a body surrounded by red rectangles which are based on Fx's it shows this. The Fx idents usually involve CGI since its so fluent. The scenery is dull colour-wise but the red from the fx logo stands out since it is such a bright and advances than all the colours on screen. The sounds that are heard during the ident are just the gun shot and the man dropping to the floor , the FX logo takes over the screen once it is all finished.
This Sky atlantic Ident takes place in aparment windows peering into different peoples Private lives all the drama , action and weirdness that happens behind close doors. This relates to the shows that Sky Atlantic time show on its channel by the drama and nostalgic scenes from across an apartment building as Sky Atlantic show programs from America, That are usually deep and have lot of deepness and story to them. Sky Atlantic seem to aim at An Older category since its only drama and deep programs with some sort of meaning or moral, The ident is a basic no animated ident , and the scenes it flickers mustve been filmed at different times to create the final ident, at the end of the ident the information about whats next on is told exactly at the same time the logo appears. The colours on each scene in the apartment are drastically different but all shown in the same nostalgic tone. The sounds that are heard during this change for each scene to match the scene , as the scenes change, the music fades out at a quick tempo for the next scene allocated music type. 

Friday, 5 October 2012

Unit 32 LO2 - Rebranding Case Study





                             
Virgin 1 re-branding to Channel one

This Virgin 1 Ident, shows the devil mascot drinking tea and reading the paper in some sort of cafĂ©. 

BSkyB bought Virgin1, because a lot of viewers watched Virgin 1 and BskyB must’ve seen an opportunity to get more viewers and shares from sky. The entertainment channel was as part of a £160m deal to buy a group of Virgin Media Television channels, including Virgin 1.  Virgin 1 became Channel One to keep the same sort of feel as Virgin 1, just more elegant. It also inherited the schedule with minor tweaks so that people would still see channel one as Virgin 1, that led to propel the channel to the grow in the past couple years, however, after some time (it was less than three months!) bskyb removed Channel one as it wasn’t Virgin 1 and customers may have wanted more virgin 1 based products.






As you can see  the virgin one logo was slow developed into the end product of Channel One , Channel kept the bright red from virgin one as it looks more familiar that way , On the word ‘One’ The used lower cased letters all made and joined together by a red wire ,  however channel is very plain and is in grey writing, the word ‘ One’ in channel One is very distinctive  making it easily noticed by target viewers.


This is Channel one’s ident, it has the red used to made to make the ‘one’ in logo, going through different objects, slightly elegant in design but maybe this was to made to show that channel One isn’t Virgin 1, but wants to remain similar.
Channel One was a television channel that was once Virgin 1 when it was operated by Virgin Media Television and then operated and owned by BSkyB. The channel first appeared on 1 October 2007 on Freeview, Virgin Media and Sky. The channel broadcast lasted 24/7 on cable, satellite and Freeview and also had its sub one hour + channel; Channel One +1, broadcast on cable and satellite.
BSkyB took hold of the channel on 4 June 2010 and rebranded it to be Channel One. But, 15 September 2010, BSkyB announced that it would close Channel One and its sibling Channels. Channel One's Freeview space and was used to launch Challenge in its place. Channel One was closed on 1 February 2011. But before all of this it was heard that in the summer of 2007 that Virgin Media Television was to launch the new channel. The network had already expressed their interest in running a general entertainment channel to correspond with the relaunch on Telewest to Virgin Media. At first, the company stated that all of their other channels, would still run as normal, but this was changed because of ftn’s time slot.
Discuss why Channel One was taken off air.
                                    



Wednesday, 3 October 2012

Corporate Identity Theory



CORPORATE IDENTITY THEORY
In This essay I will talking about corporate identity theory and how companies and businesses, I will be looking into a channel called Nickelodeon and how they use this to keep originality and brand their products, this also makes it easier for the company to be more easily recognisable by their audience, the purpose of the essay is to show how businesses and companies use corporate identity theory. To make them more noticed by their target market and to increase market share.
 Corporate identity theory is what the company brand stands for and their business objective. Most companies usually use things to aesthetically pleasing signs and symbols such as logos. To make their company distinguishable and so that it appeals to their target market to help their market share increase. They also use jingles. They do this because all Companies do not want to be confused with similar companies with similar objectives, so to make sure they have certain guides to follow,  so that companies don’t use exactly the same symbols and jingles.  They use a ‘package of tools’ called the Company Identity Manual.  This helps the company by showing ways of keeping visual stability of brands and helps their target market to be able to identify the brand across all platforms and making them more easily distinctive to their target market.
A channel such as NICKELODEON have an audience of kids and their families, so they do countless amounts of research of kids and their families to constantly improve their moral ethics and company culture to increase their market share. They have a national online panel of nearly 2,000 kids and families, used to maintain a stability with their audience, as Nickelodeon have a goal of making a positive impact on UK family life, Nickelodeon have different  sub channels  catering to a seperate focus, like Nickelodeon focus on pure acted comedy’s and mysteries  , so targeting to older children around 14+ and, NickToons focus on animations , catering for older ages groups such as 10 and above , However NickJr  also does mostly animations but catered for children in preschool , this shows the certain platforms Nickelodeon are focusing on ; the range of kids in a typical Family in the UK. To Make Nickelodeon distinguishable from other channels like Disney Channel and Cartoon network anThat share a similar business objective they use a perceptible logo, made of words in Calligraphy 



In corporate design companies use this to make original logos made to brand and make themselves recognisable to the public and distinctive from other companies, many companies use a lot variations because if 2 companies shared the same logo, it would be hard to tell the difference between them. This picture shows the old Nickelodeon logo against the new one. The old logo is a splat with words ‘Nickelodeon’ in the middle of this splat, the splat is a variant of orange as orange is neutral colour and doesn’t refer to any sex orientation, because this colour appeals to both girls and boys also the brightness will appeal more to children. The typography of nickelodeon in the splat is a child friendly typographic so its very chunky and simple, making it easier to read. I find this logo very childish and think it symbolises play. The new logo is different as it is not in a orange splat, but the typography is variant of orange still keeping the neutral sex colour scheme. The typography is still chunky but more rounded around the edges as its all in lower case, the ‘I’ is slightly connected as if its dripping off against gravity, Nickelodeon still use both symbols as they both have positive effects on the audience, also they both stand out because of their variants of orange.  Their typography also catches the eye of those familiar with it. On the channel nickelodeon put their logo on screen at the bottom right at all times on the screen so then the audience always know they what watching, the logo isn’t transparent like on some channels this is because some people may not be able to see the logo.