Jonathan Adebanjo BTEC Media Blog

Notes From Client

WWW

A good use of logo throughout the ident
Music links to target audience, upbeat
Strong cooperate identity, spray paints and music links to the target audience and suits the channel
Works well with different scenes behind it

EBI

Speed the tempo of the ident up as its too long
Do all the sprays at once instead of stopping to clip to add the next part of the stencil on
No green to be visible, fuzzy in some areas
Music variation needs to be a faster beat if the tempo is sped up
Need to look at better backing video behind spray ident to improve who its aimed at

This is the chosen idea that we have decided to proceed in and use as our project. We chose this idea because it incorporates MTV's target audience in it relating to them. As a student i know that Graffiti is a interest or catches the eye of many young people so it would be ideal for the target audience. We also want to bring something new to idents and include something that hasn't been produced before thats why we want to use this idea. We have changed the plan a little bit though, instead of spraying onto a wall or acrylic in from of a wall, we have decided to film the clips of locations around London that relate to the target audience e.g. skateparks, shopping centres etc. Once we have the film clips we have decided to record us spraying the MTV logo onto a green screen so therefore if there are any mistakes we can just rip of the green paper and lay a new one down to spray on. Also we chose to do this because if we done it outside there is a risk of the paint flying with the wind and not actually going onto the paper with detail. Whereas in a confined room the spray would be perfect and go straight forward onto the sheet of paper and then we will cut the green out of the paper and put our clip of London in the background. The editing will be difficult but it can and will be produced to a professional standard. This Ident represent all of what MTV music has to offer to its audience and its fun which also promotes individuality yet being close to those which are not like you : Collaborating with all those around you

Ideas Mindmap

Pencil troubles

We are going to do the life of a pencil. We are going to do a voice over of a stapler giving a pen a interview about the stress and things it goes through daily.

e.g. pens get chewed, thrown, snapped, the ink blows up inside, half of it breaks, get puts through johns ear, gets disowned by the owner, borrowed and touched by loads of people, sharpened, led breaks, treated like rubbish

we will do it in the style of a charitable cause, like creature comforts but we are asking people to donate money to save the pencils.

we will act like shops that sells pencils are like concentration camp

interview lots of different style pencils and the characteristics they convey

Whilst the pencils are being interviewed we will show clips of pencils getting damaged etc whilst the speaking is going on.

The pencils will be expressing their feelings to a stapler because staplers will resemble power and not a object that gets abused.

dramatic music playing whilst we play a clip of a pencil getting bullied (like a charity advert) macklemore otherside remix
Starts with a pencil sitting down getting interviewed by a stapler
whilst pencil is getting interviewed talking about situations a clip of them situations will be played but the voice over will still be able to be heard
after the interview we will end the movie off with a foundation set up to 'save the pencils' that people can donate to by ringing the number on the screen

Subjects to talk about

How ronnie got his scars Which then has a group of clips to go with it which ;leads to the end where the Stapler begins to cry from what Ronnie (pencil) has been through.

Development of Ideas

Development of ideas

This ident Intros with a black wall and three spray cans sitting on the floor, The next clip is of a man representing Dance and sprays the first blue part of the MTV logo. Then another man replaces him representing Rock and sprays the second part of the logo in red. Then another man representing Bass comes in and finishes the logo off by spraying the TV part. We will use special effects to make the logo turn to life in lights and start flashing and then soon after it will fade to its original logo and the background will be a blank screen.

This ident is just a person walking along casually and comes across a box, the box then starts to rustle softly and catches the attention of the man, it then rustles more violently until and woman pop out of the box looking scruffy and overjoyed. After that a man pops out of the mystery box but for a head he has the MTV logo so special effects will be used to produce this. Once the man that witnessed it is on his own and theres nobody else around he looks inside the box and get dragged in.

In this ident there is a man doing up his shoelace, a random girl just stops and stares at the familiar man, the man finishes off his shoelaces and puts on a coat from side view. A man joins the girl at staring at the mysterious man. The man then turns to face the two people staring and has a MTV logo on his shirt, he then winks at the two people and out of nowhere and they just faint. This connotes MTV's craziness and randomness in its choice of shows and recemnt idents.