Thursday, 10 October 2013

WWF Reasearch


WWF Research



Poachers kill over 11,000 elephants in Gabon

6 February 2013
Yaoundé, Cameroon (6 February 2013) - A new study confirms what has been long suspected: elephant populations are being decimated to the point that the survival of the species in Central Africa is now in question.
According to a study by the Gabonese National Parks Agency, WWF and the Wildlife Conservation Society (WCS), poachers have killed an estimated 11,100 elephants – between 44 to 77 per cent of the population –in parts of Minkébé’s National Park and its surroundings in northern Gabon since 2004, when it held Africa’s largest forest elephant population.

“The situation is out of control. We are witnessing the systematic slaughter of the world’s largest land mammal,” said Bas Huijbregts, head of the Central African strand of WWF’s global campaign against illegal wildlife trade.

“Some reports lead the world to believe that the ivory war has moved from the Central Africa region to other parts of the continent. This is wrong. What has changed is that these criminals are now also attacking the better protected elephant herds in Eastern and Southern Africa.”

“But here in Central Africa, unnoticed to the world, elephants are losing this war at lightning speed.”

A regional crisis

Fiona Maisels, a conservation scientist at WCS who has been analyzing the survey data, said that the data pointed to a regional crisis.

“The Minkébé data are representative of trends across all remaining forest elephant strongholds in the region, not to speak of the Democratic Republic of the Congo, which is believed to hold 7,000 to 10,000 elephants, or less than ten per cent of its population twenty years ago,”

Gabon, Maisels explained, represents only about 13% of the forests of Central Africa but is home to over half of Africa’s forest elephants. The Minkébé National Park, in turn, is home to Gabon’s biggest elephant population and to probably the largest forest elephant population in Africa. “At least until these data came out,” she said.

In the Central African Republic (CAR) - which in the mid 1980’s held up to 80,000 elephants – poachers are taking advantage of the political instability to wipe out the country’s remaining elephant, which can now number in the thousands.

Speaking from Bayanga in southwest CAR, Guian Zokoe, who is in charge of the Dzanga-Sangha Protected Areas for the CAR Ministry of Water and Forests, says poachers have killed at least 17 elephants around the Ngotto forest in the south of the country in the past few days. Unconfirmed reports by villagers hint that some sixty elephants were also killed further north, near the town of Yaloke, he said, adding there were reports of killings throughout the country.

“The Central African Republic’s new government has to send its armed forces to stop these poachers before they hit its last elephant stronghold, Dzanga-Sangha, a recently declared World Heritage Site.”

“It is not just a question of protecting CAR’s natural resources, but of stopping these armed groups from waltzing around the country and terrorizing local populations wherever they go,” Zokoe added.

How to end poaching

Although solutions to effectively address the poaching crisis in the region are varied, what can be concluded is clear: left unaddressed, Central Africa’s elephants will follow the footstep of their western black and northern white rhinoceroses, both hunted to extinction.

“Governments in the region such as Cameroon, Chad and Gabon are recruiting more rangers and send their armies to fight these poachers. But that is not enough,” Huijbregts says.

“The international intelligence community needs to get involved in this fight as soon as possible, in order to identify, track and put out of business these global criminal networks, which corrupt governments, erode national security and hamper economic development prospects.”

But Huijbregts explained that to effectively put an end to the poaching crisis, countries in in East Asia would need to address their exploding demand for ivory, which is resulting in record prices.

“Unless the governments of the region and demand countries treat this issue as an international emergency we cannot rule out that, in our lifetime, there will no longer be any viable elephant populations in Central Africa,” Huijbregts said.
 Source - http://www.wwf.org.uk/what_we_do/press_centre/?unewsid=6475


Elephant family wiped out by poachers in Kenya - urgent response needed

10 January 2013
We’re shocked by the news this week that an entire family of 12 elephants has been machine-gunned and butchered for their tusks in Tsavo National Park in Kenya.

It’s the single worst elephant slaughter ever recorded in the country. Kenya’s wildlife service says it’s already on the trail of the poachers and is hopeful they can be caught. But it’s just the latest in a string of barbaric attacks on threatened and prized species like elephants and rhinos across Africa - and we need to see international action immediately.

Drew McVey, our African elephant and rhino specialist, says: “This horrific crime demonstrates the lengths that poachers will go to get ivory – even killing a two-month old calf.

“It highlights the need for the international community to work together to address the global increase in poaching and wildlife crime. Not just in the African states where elephant populations are being targetted, but also in the destination countries, particularly in Asia, where there are consumers driving the demand, as well as in the transit territories through which illegal ivory and other animal parts are being smuggled.”

As our campaigns director Colin Butfield told ITV news today, punishments for those at the top of the criminal cartels involved are “not at all commensurate with the crimes”.


Even though Kenya banned ivory trade in 1989, in line with the internationalCITES controls agreed that year, elephant poaching and ivory smuggling have been on the rise again across Africa in recent times - mainly because of growing demand from increasingly wealthy consumers in countries like China and Thailand (usually for ivory ornaments or jewellery).

Tom Milliken of our wildlife trade monitoring partners TRAFFIC has referred to the situation as an "elephant crisis", telling ITV news: “We’re talking about thousands of elephants being killed in a single year - that’s not sustainable in the long-term.”
Source - http://www.wwf.org.uk/wwf_articles.cfm?unewsid=6413
















Poaching has traditionally been defined as the illegal hunting, killing or capturing of wild animals, usually associated with land use rights. Until the 20th century, mostly impoverished peasants poached for subsistence purposes, thus supplementing a scarce diet. By contrast, stealing domestic animals such as cattle raiding is considered theft, not poaching. Since the 1980s, the term poaching has also been used for the illegal harvest of wild plant species.
In 1998, environmental scientists from the University of Massachusetts Amherst proposed the concept of poaching as an environmental crime, defining any activity as illegal that contravenes the laws and regulations established to protect renewable natural resources including the illegal harvest of wildlife with the intention of possessing, transporting, consuming or selling it and using its body parts. They considered poaching as one of the most serious threats to the survival of plant and animal populations. Poaching is considered to have a detrimental effect on biodiversity both within and outside protected areas as wildlife populations decline, species are depleted locally, and the functionality of ecosystems is disturbed.
Source - http://en.wikipedia.org/wiki/Poaching


What we do – and why


Best known as the world’s leading independent conservation body, we’ve seen first-hand how the health and security of people, wildlife and the environment are all interlinked. 

That’s why our passion for safeguarding the natural world has to be backed up by other environmental action - tackling the urgent threat of climate change (with our big global campaigns like Earth Hour) and promoting sustainable use of resources by helping to change the way we live.




Source - http://www.wwf.org.uk/what_we_do/

About us

There's more to WWF than pandas and tigers…

We’re well known for our pioneering work to save and protect iconic wildlife like pandas, tigers, whales and rhinos - and we’ve had some great achievements in those areas since we started in 1961.

But that’s only part of the story. 
Women, members of a WWF supported project, on a plantation in Mambele, East province, Cameroon
Our ultimate goal has always been “people living in harmony with nature” - so we're about respecting and valuing the natural world and finding ways to share the Earth’s resources fairly.

To achieve that, we spend a lot of time working with communities, with politicians and with businesses too. Most of the threats to wildlife and habitats come from human pressures and increasing demand for food, fuel or water.

Bigger impacts

To address these threats to the natural world we’ve set ourselves ambitious targets on six ‘big wins’. We’ll meet these, and other key challenges, by 2018.
A
Young Sumatran tiger cub

Wildlife restored

Populations of 10 of the world’s most iconic and threatened species are safeguarded.
Our focus is on tigers and other species in Asia: Amur and snow leopards, Javan rhinos, orang-utans, freshwater dolphins and porpoises, and giant pandas. Elsewhere we support black rhinos and polar bears.
© BBC Blue Planet

Forests and oceans sustained

There’s a significant increase in the area of forests and oceans effectively managed and protected.
Millions of hectares of forest habitats will be maintained in the eastern Himalayas, east Africa and the Amazon. In the oceans, we’re focusing on: tuna fisheries in the Pacific and western Indian oceans; the polar regions; and the seas around the UK and Europe.
river © WWF-UK

Rivers flowing

Four of the world’s great rivers – the Yangtze, Mekong, Ganges and Amazon – have secured or improved flows, and UK rivers are restored.
We'll influence policies on dam building, as well as river basin management plans with diverse stakeholders including those using British chalk-streams.
Rainforest © WWF-Canon / Alain COMPOST

Sustainable timber and seafood traded

Timber and seafood sectors in the UK are radically changed.
This builds on our work with retailers and wholesalers to ensure sustainable trade, based on sustainable production and supported by sustainable consumption – so that natural resources are maintained and even restored.
wind turbine

Carbon emissions reduced

We’ve worked in coalitions to shift energy policy and reduce carbon emissions sufficiently to avoid catastrophic impacts of climate change.
We’ll continue to press for strong climate targets and work with the WWF Network to reduce carbon emissions in major new economies.
A male Uganda Kob  in Virunga National Park, Democratic Republic of Congo.

Valuing nature

We’ve ensured that the true values of nature are reflected in political 
and economic decision-making in our priority places. This will support sustainable development by integrating the value of environmental resources and biodiversity into national polices, and relating this to decisions on landscape planning.
































WWF-UK strategic plan 2013-18
Our global mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature. Find out how we plan to tackle the most serious environmental problems facing our planet in the coming five years.
Source -http://www.wwf.org.uk/what_we_do/about_us/


How you can help


All our work and our successes - helping vulnerable wildlife, habitats and communities around the world - are only possible with your support.
Here are the main ways you can get involved right now:
Snow leopard

Adopt an animal

Adopting an endangered animal is one of the best ways to support it, and to protect the whole species. It also helps make a lasting connection with your chosen species, whether it's a panda, tiger, orang-utan or polar bear...
Supporters signing WWF's petition for a strong Scottish Climate Change Bill

Campaign with us

WWF is listened to by decision-makers around the world, and the more backing we have from you, the louder our voice becomes. Whether signing up for Earth Hour, or asking MPs to strengthen bills on energy, logging or marine protection, your help is invaluable...
London Triathlon - cheering on our athletes

Fundraising events

Fundraise for WWF by taking part in one of our exciting events or have fun organising your own.
Rio Negro forest reserve, Amazonas, Brazil © WWF-Canon / Michel Roggo

Help WWF and Sky save a billion trees in the Amazon

WWF has joined forces with Sky for an exciting new campaign to help protect part of the Amazon rainforest in Brazil. Our target is to safeguard a billion trees, covering an area about the size of Belgium.
Go Wild Logo

Join the Go Wild club

If you know anyone aged 7-11, check out our Go Wild club. With games, stories, mags and goodies, Go Wild is an exciting way to learn fascinating facts about wildlife, and meet new friends like Lottie the otter and Roary the tiger.
A penguin perched on an iceberg, Antartica

Join WWF

Become a WWF member for as little as £3 a month (or as much as you'd like to spend), and we promise to use your money wisely to support our vital work – and keep you informed with our lively magazines and email updates...
Crinoids, a type of sea star, often grip soft corals and feed alongside them in fast, strong currents. Fiji © WWF/C Holloway

Make a donation

WWF urgently needs funds to help protect endangered species and their habitats around the world. Please give all you can and we promise to spend your money wisely.
WWF Shop tote bag

Shop with WWF

Every purchase you make at the WWF shop directly supports our global conservation projects, helping us protect the world’s most vulnerable places, people and species - building a future where people and nature thrive...
Butterflies alongside the Amazon River © WWF-Canon / Zig Koch

Leave a gift in your will

Even after you've gone (hopefully a long while yet), you can still help ensure future generations have a world worth living in by remembering WWF in your will.
Farmers Market Vegetables

Change how you live

In wealthy countries like the UK and US, our excessive and wasteful use of energy, water and food puts great strain on the natural world – as well as giving us a huge carbon footprint. We can all help by taking steps to make our lifestyles more sustainable and energy-efficient...
Source -http://www.wwf.org.uk/how_you_can_help/

Monday, 30 September 2013

Questions for alex brown & James Leader

ALEX BROWN QUESTIONS
  •  Wheres your favorite spot/place? (what makes it your favorite)
  • What makes you skate ?
  • what inspires you to do what you do?
  • How would you describe your fashion sense?
  • Whats your music taste like?
  • If you ever had to move to one place in the world? (and why)
  • whats the most important item you own to you?
  • What do you aim to be in about 5 years  ?
  • whats the next thing you plan to film / make and help in ?
  • whats your idea of a perfect ?
  •  What era would you have loved to live in?
JAMES LEADER QUESTIONS
  • what sort of art would you call your art?
  • what music genre  gets you going for the day?
  • If/ you made music what genre would you make?
  • Out of all the sub communities youve seen / known which one strikes you as the most welcoming and least transparent?
  • whats your favourite memory?
  • if you had to where would you move anywhere in the world?
  • whats the most precious item you own?
  • where do you want to be in 10 years time?
  • whats your favourite time period ?
  • how would explain your fashion sense?

Thursday, 12 September 2013

Powerpoint Bibliography


Powerpoint Bibliography

Bibliography

Website:

MTV Website    http://www.mtv.co.uk/

Wikipedia          http://en.wikipedia.org/wiki/MTV

BARB                http://www.barb.co.uk/viewing/weekly-top-10?

Magazines        http://style.mtv.com/category/magazines/
 
In this we used james's style guide as mine was based on 'Film 4'
MTV Style Guide  http://jamesleadermedia.blogspot.co.uk/2012/10/unit-32-style-guide.html









Notes From Client

WWW

  • A good use of logo throughout the ident 
  • Music links to target audience, upbeat 
  • Strong cooperate identity, spray paints and music links to the target audience and suits the channel 
  • Works well with different scenes behind it 

EBI
  • Speed the tempo of the ident up as its too long 
  • Do all the sprays at once instead of stopping to clip to add the next part of the stencil on 
  • No green to be visible, fuzzy in some areas 
  • Music variation needs to be a faster beat if the tempo is sped up  
  • Need to look at better backing video behind spray ident to improve who its aimed at 

Justification Of Chosen Idea


This is the chosen idea that we have decided to proceed in and use as our project. We chose this idea because it incorporates MTV's target audience in it relating to them. As a student i know that Graffiti is a interest or catches the eye of many young people so it would be ideal for the target audience. We also want to bring something new to idents and include something that hasn't been produced before thats why we want to use this idea. We have changed the plan a little bit though, instead of spraying onto a wall or acrylic in from of a wall, we have decided to film the clips of locations around London that relate to the target audience e.g. skateparks, shopping centres etc. Once we have the film clips we have decided to record us spraying the MTV logo onto a green screen so therefore if there are any mistakes we can just rip of the green paper and lay a new one down to spray on. Also we chose to do this because if we done it outside there is a risk of the paint flying with the wind and not actually going onto the paper with detail. Whereas in a confined room the spray would be perfect and go straight forward onto the sheet of paper and then we will cut the green out of the paper and put our clip of London in the background. The editing will be difficult but it can and will be produced to a professional standard. This Ident represent all of what MTV music has to offer to its audience and its fun which also promotes individuality yet being close to those which are not like you : Collaborating with all those around you

Ideas Mindmap


Ideas Mindmap

Pencil troubles

We are going to do the life of a pencil. We are going to do a voice over of a stapler giving a pen a interview about the stress and things it goes through daily. 

e.g. pens get chewed, thrown, snapped, the ink blows up inside, half of it breaks, get puts through johns ear, gets disowned by the owner, borrowed and touched by loads of people, sharpened, led breaks, treated like rubbish

we will do it in the style of a charitable cause, like creature comforts but we are asking people to donate money to save the pencils. 

we will act like shops that sells pencils are like concentration camp

interview lots of different style pencils and the characteristics they convey 

Whilst the pencils are being interviewed we will show clips of pencils getting damaged etc whilst the speaking is going on. 

The pencils will be expressing their feelings to a stapler because staplers will resemble power and not a object that gets abused. 


  1. dramatic music playing whilst we play a clip of a pencil getting bullied (like a charity advert) macklemore otherside remix
  2. Starts with a pencil sitting down getting interviewed by a stapler 
  3. whilst pencil is getting interviewed talking about situations a clip of them situations will be played but the voice over will still be able to be heard
  4. after the interview we will end the movie off with a foundation set up to 'save the pencils' that people can donate to by ringing the number on the screen 
Subjects to talk about 

How ronnie got his scars Which then has a group of clips to go with it which ;leads to the end where the Stapler begins to cry from what Ronnie (pencil) has been through.

Development of Ideas


Development of ideas

 This ident Intros with a black wall and three spray cans sitting on the floor, The next clip is of a man representing Dance and sprays the first blue part of the MTV logo. Then another man replaces him representing Rock and sprays the second part of the logo in red. Then another man representing Bass comes in and finishes the logo off by spraying the TV part. We will use special effects to make the logo turn to life in lights and start flashing and then soon after it will fade to its original logo and the background will be a blank screen.
 This ident is just a person walking along casually and comes across a box, the box then starts to rustle softly and catches the attention of the man, it then rustles more violently until and woman pop out of the box looking scruffy and overjoyed. After that a man pops out of the mystery box but for a head he has the MTV logo so special effects will be used to produce this. Once the man that witnessed it is on his own and theres nobody else around he looks inside the box and get dragged in.
In this ident there is a man doing up his shoelace, a random girl just stops and stares at the familiar man, the man finishes off his shoelaces and puts on a coat from side view. A man joins the girl at staring at the mysterious man. The man then turns to face the two people staring and has a MTV logo on his shirt, he then winks at the two people and out of nowhere and they just faint. This connotes MTV's craziness and randomness in its choice of shows and recemnt idents.